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Department of Business Administration

B.B.A (Bachelor of Business Administration) (Aided course)

The department started offering UG programme (BBA) since 1972 under Government Aided Stream. It launched MBA programme in 1994 under Self-financing stream with the approval of AICTE.
It has steadily developed into a research department offering M.Phil in Management studies at present. It has facilitated several students to emerge as successful entrepreneurs, efficient managers and independent professionals. Most of our students suit to the present industrial requirements. The curriculum is designed to meet the requirements of the corporate. The department serves the students community with experienced faculty members and a very good infrastructure. There is a collection of books in the department library.

OVERVIEW

Objectives

Upon successful completion of the B.B.A., course, the students will be able to:
• Join as middle managers in corporate.
• Equip them to handle all managerial functions
• Expose to Entrepreneurial ability.

Eligibility for Admission

Candidate should have passed the Higher Secondary Examination with 10+2 pattern conducted by the Board of Higher Secondary Education,
Government of Tamil Nadu or any other examinations accepted by the Syndicate as equivalent thereto and the candidate shall have studied any group in 10 + 2 pattern.

Duration of the Course

The duration of the course shall be three academic years comprising six semesters with two semesters in each academic year.

Course Content

Subjects of study
Part – I : Language - Tamil / Hindi / Sanskrit / Vaniga kadidhangal
Part –II : English
Part –III : i) Core Subjects( Principles of Management, OB etc.)
ii) Allied Subjects (Economics, Statistics, Mathematics etc)
iii) Elective Subjects (Marketing, Human Resources Management)
Part –IV : i) Non-major Electives (NME)(Emotional Intelligence, Disaster Management)
ii) Skill based Subjects (SBS) (Accounting Skills)
iii) Environmental Studies (EVS) – Mandatory Subject
iv) Value Education (VE) – Mandatory Subject
Part V : Extension Activities

Zero Credits Paper


In order to provide the placement assistance to our students, two papers with zero credits are introduced in the final year for all UG Programmes.
In the V semester, a paper titled “SOFT SKILLS” is introduced. This paper provides exposure to the UG final year students on various skills. It also enhances the employability of the students and trains them for the corporate sectors
In the VI semester, a paper titled “GENERAL KNOWLEDGE” is introduced. The paper makes the students aware of current affairs and basic GK. It equips them for facing competitive examinations and further exposes them to the computer based examinations.

Semester One
S.No.Subject TitleSubject Code
1. வணிகக் கடிதங்கள் 17 UBN V11
2. English - I 17 UAC E11
3. Business Environment(Eco.Dept) 17 UBN C11
4. Business Economics (Eco.Dept) 17 UBN A11
5. Financial Accounting Skills 17 UBN S11
6. Value Education 14 UAC VE1

Semester Two
S.No.Subject TitleSubject Code
1. அலுவலக மேலாண்மை 17 UBN V21
2. English - II 17 UAC E21
3. Indian Economic System (Eco.Dept) 17 UBN C21
4. Money and Banking (Eco.Dept) 17 UBN A21
5. Cost Accounting Skills 17 UBN S21
6. Environmental Studies 14 UAC ES1

Semester Three
S.No.Subject TitleSubject Code
1. Commercial Law 14 UBN C31
2. Modern Banking 14 UBN C32
3. Organisational Behaviour 14 UBN C33
4. Business Statistics 14 UBN A31
5. Computer for Managers 14 UBN S31
6. Disaster Management 14 UEC N31

Semester Four
S.No.Subject TitleSubject Code
1. Labour Laws 14 UBN C41
2. Marketing Management 14 UBN C42
3. Entrepreneurship Development 14 UBN C43
4. Business Mathematics 14 UBN A41
5. E-Commerce 14 UBN S41
6. Emotional Intelligence for Effective Leadership 14 UEC N41
7. Extension Activities 14 UAC V41

Semester Five
S.No.Subject TitleSubject Code
1. Operations Management 14 UBN C51
2. Human Resource Management 14 UBN C52
3. Advertising and Sales Management 14 UBN C53
4. Financial Management 14 UBN E51
5. Case Analysis 14 UBN E52
6. Soft Skills 16 USS S51

Semester Six
S.No.Subject TitleSubject Code
1. Retail Management 14 UBN C61
2. Management Accounting 14 UBN C62
3. Services Marketing 14 UBN C63
4. Research Methodology 14 UBN C64
5. Project Work 14 UBN E61
6. General Knowledge 16 UGK B61

Special Features

-Entrepreneurial Skill Development programmes
-Practical Exposure to students through Industrial visits
-Industry Institute interaction through Guest Lectures from Industries
-Periodical discussion of case studies
-Field study/ Project work at the end of fifth semester

Acheivement of Faculty in Five Years

-Total no. of Research Publications/Projects : 21 TWENTY ONE
-Total no. of Conferences/Seminars/symposium organized at State/National/International level : 1 ONE
-Total no. of Conferences/Seminars/symposium Attended at State/National/International level : 62 SIXTY TWO
-The other achievements of the students: STUDENTS REGULARLY PARTICIPATING IN PAPER PRESENTATIONS AND OTHER COMPETITIONS


Faculty Members

Sl.No. Name of the Staff Designation Profile
1.Dr. M.S.BALAJI Head & Associate Professor
2.Dr. B.ANBAZHAGAN Associate Professor
3.Dr. T.R.JEEVAPRIYA Assistant Professor
4.K.G. Raja Sabarish Babu Assistant Professor

List of Research publications and List of Seminar/ Symposia/Conference attended by the faculties Enclosed with Staff Bio Data


List of Seminars / Conferences / workshops organized By the College / Department